Stinnette Law Website

Stinnette Law, a Clearwater personal injury law firm serving Pinellas county, has launched a new marketing campaign reflecting their longtime commitment to customer service. The campaign, which includes a new logo, website, and robust outdoor marketing strategy, highlights the firm’s commitment to providing quality customer service.

Walk into Stinnette Personal Injury Law offices, and you will notice that there is something different about this law firm. The marble columns and ornate architecture standard among legal firms have instead been replaced by an open, well-lit studio space furnished with a contemporary but professional flair. “It’s an office that I felt immediately comfortable in,” says Jarrod Wright, the artist and owner of Subtle Network Design, the Clearwater marketing firm working to develop the new image for Stinnette Law. “It’s a nice place to conduct business.”

From the comfortable, approachable design of the studio to the warm handshake you receive upon entering, Stinnette Personal Injury Law feels less like visiting a law firm and more like visiting with friends. “I think we just appreciate the difficulty of what a lot of our clients are going through and we firmly believe it’s part of our responsibility not to add to that stress in any way. We’re here to help, and we always want our clients to understand that,” says Andrew Stinnette, the owner and founding attorney at Stinnette Personal Injury Law.

Despite the warm and comfortable office atmosphere, the firm is serious about its clients. “We’re as about business as anybody,” says Stinnette, “the next part of our job is to get results for our clients. We know it’s a privilege to be entrusted with this responsibility and we take that very seriously.”

Stinnette Law offers legal services in the area of personal injury law, including Clearwater car accident lawyer, slip and fall, wrongful death and serious work injuries. Located in downtown Dunedin, Florida, Stinnette Law serves all of Pinellas County, including Clearwater and St. Petersburg.

The new website: http://www.pinellaspersonalinjurylaw.com is currently live, and the outdoor campaigns will be visible around Clearwater and Dunedin in the coming months. The firm’s new tagline, “a personal approach to personal injury law” characterizes their approach to injury and auto accident law and reaffirms their commitment to clients.

U.S. District Judge Martin Feldman didn’t immediately rule on that request after hearing arguments in a pair of lawsuits that several attorneys filed against the Louisiana Attorney Disciplinary Board.

Read full story via  Forbes.com.

How would you feel if you typed your law firm’s name into an Internet search engine and saw a competitor’s name listed first in the results?

New Haven personal injury lawyers Michael Stratton and Joel Faxon were irate this week when they discovered that anyone Googling “Stratton Faxon” would find the firm’s web site listed in the second position.

Above it, shaded in light yellow to indicate a paid advertisement, was a listing labeled “Defending Patients’ Rights.” Smaller type showed the URL www.SGTlaw.com, which belongs to the Stamford personal injury firm of Silver Golub & Teitell.

Read full story via Connecticut Law Tribune

What do you think? Is it right for Google to force business to pay money to outbid competitiors who are trying to leverage a brand name they don’t own? Let us know we want to hear what the consensus is…

This first post is somewhat reactionary in that I see a lot of clients wasting valuable marketing bucks on AdWords campaigns that cannot succeed.  So in the coming weeks I will post additional marketing tips for personal injury lawyers and will strive to pull all these tips into a lucid plan of action for anyone attempting to market themselves.

Google AdWords for Personal Injury Lawyers Part 1

I thought about calling this article ”where did my money go?” because of the many conversations I have had with people who have innocently launched a Google AdWords campaign on their own. There is a repetitive cycle of use that I see that is unfortunate and completely avoidable. It typically goes like this;  a business owner will set up an account, bid a huge number of keywords based on how they would search, set their daily limits and create a single generic ad. They kick off their campaign, watch their account burn through their limit everyday and don’t see any increase in business. They come away from the experience convinced AdWords doesn’t work. If you’ve been through this scenario, your not alone.

Google has done a great job of making their online advertising system user friendly. Anyone who is interested in learning it and devotes a little bit of time to it can use the system in a matter of hours. However, AdWords at it’s basic level, is just a tool for marketing. If you don’t have a plan, and you don’t understand how it’s supposed to work,  your AdWords campaign will fail. Just because I know how to use a hammer doesn’t mean I can build a house. You need a plan and a lot of other tools to get the job done.
Before you make a decision to attempt this for your firm it is important to consider whether or not you should proceed. You really need to consider if you should devote the time and energy to learning and working an AdWords campaign yourself. It can benefit your law firm but the root question is should you take time away from practicing law to learn something that is not a part of your business? As you read this series of posts understand that all of these steps take time. That time will not be available to you to do the work that actually makes you money so it’s a balancing act. After you have an idea of what developing and managing a successful AdWords campaign entails, you should consider hiring a professional internet marketing firm. They can manage this process for you and they have the experience and resources to give you the desired outcome without draining all of your valuable time. So go in with your eyes wide open and consider the options before you proceed.

How AdWords works

AdWords is a powerful marketing tool that, at it’s basic level, allows you to bypass organic search results and buy the number one position when someone searches for your product or service. You bid on search phrases and are positioned based on the highest bidder. When someone clicks on your ad in the “pay per click” (PPC) section of a search engine results page (SERP) you pay based on what the next highest bidders number is. There are a number of other factors that come into play for exact positioning but essentially that is how the system is designed to work.
The advantage to this innovative approach to marketing are, instant results, tight geographic controls, and a wealth of data to determine the effectiveness of your campaign. You can target a specific geographic area, at a specific time of day, with very specific ads. This is an unprecedented level of control for advertising. Unfortunately this can lead people to believe that it’s a plug and play solution for their business. It can help but it requires a plan.

In the next installment of this series we will walk-through a campaign design and set-up.