Personl Injury Lawyer Ads on Television
I was shocked recently to see a television ad from a lawyer expressing his “goal” this year to recover twenty five million dollars in personal injury claims this year. The Florida Bar does have restrictions on legal advertising and on the unsubstantiated claims that lawyers can make. Lawyers in Florida are not allowed to brag about how much they got in x case or how much money they got for y client. The theory of the rules includes that it can provide unreasonable expectations on the part of public about what the lawyer can actually do in their own situation. I do not know if the ad was approved by the Florida Bar. The question is whether telling the public that I want to collect 25 million this year creates an unreasonable expectation of results in a particular case. Maybe, maybe not. Regardless of whether the ad is in compliance with the Bar rules, more important is the message it sends.
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